It is not uncommon when coaching newly-minted or aspiring CEOs in associations to hear them express the desire to expand their leadership presence. While being promoted from within vs. coming onboard from outside an organization pose different challenges, establishing and expanding leadership presence early is critical.
One trap newly hatched CEOs can easily fall into is believing that they were hired because of what they were doing well previously. They assume they need to do more of that same thing, perhaps better and with more diligence to have success. Unfortunately, in many cases this is not true. While the skill set and persona that created the opportunity to lead is vital, the reality is that moving to a new level of responsibility—at the enterprise level—requires different skills and perspective than those that brought success previously.
One CEO I worked with was having a difficult time making the transition, and couldn’t really grasp the concept of stepping beyond his previously successful management focus and perspective. Outside work, he was a car buff, and after some unfruitful discussion, I drew the following analogy that made sense for him and helped him shift. It went like this:
Previously you were successful because you knew how to do things. Now, your role is to define and manage why you do things. Look at cars as an example:
There are some who have expertise and complete competence in transmissions. They can take them apart and rebuild them in their sleep.
As they gain more experience and perspective, they may become experts in the drive train, looking not only at the transmission, but the system and interaction between transmission and motor/propulsion system. The learn torque, power, etc., and how to maximize what is needed. Others may focus on safety features, electrical systems, etc. as well.
Moving beyond the various systems is the designer, who has to make sure the systems all work together and that the sum is maximized to achieve the primary intent of the designer.
Beyond the designer is the company/enterprise level. What kind of vehicle are we building? Is it intended for speed, durability, safety, style, transport of passengers/cargo, economy, luxury, etc? Are we building for the racetrack or the Australian outback? What is the market for this type of vehicle? How does it fit into the company image, brand, etc.? How does it fit into the market as it exists or is envisioned? What will building this vehicle, at this time, do to position the company/enterprise as a whole, and where does it imply we are headed? Is that where we want to go?
This analogy gave this new CEO a way to understand the shift he needed to make. In a real way, he needed to “step up” in his focus and vision. It didn’t matter how good he had previously been in his more specific role, the goal now was much more to know WHY the organization was doing what it was doing (overall), rather than the how of an individual system or component. Then, his job was to ALIGN the different components toward that WHY and definition of success, and to manage the culture and processes so that they were in sync with that WHY. Too much attention on one system or component of the organization, and he would fail—no matter how good that one system worked. While a car must have a working transmission to move, it is much more than just the transmission.
When a CEO can help create and manage meaning, s/he has taken a very critical and primary step toward expanding leadership presence and long-term success. How much energy and time do you devote to making sure the why of everything you do is aligned, and that it is commonly understood? What mechanisms and processes do you use to ensure that you are managing meaning throughout your organization?
Here are two resources, both published this year, that may assist new CEOs in their development:
The Association CEO Handbook is filled with assessment questions, a particular beginning place for this kind of analysis is found on pp. 59-64. (Disclosure: I wrote the foreword for this book but have no financial interest.)
The First 90 Days (updated and expanded): Proven Strategies for Getting Up to Speed Faster and Smarter, Harvard University Press.